Common Sense Advisory*: What Should You Localize?
Stockholm. Capital of Sweden. Swedish is a North Germanic language, spoken natively by about 9 million people in the Nordics, predominantly in Sweden and parts of Finland.
International markets represent major revenue opportunities around the world, but most companies support just a fraction of the languages they need to reach prospective customers. CSA Research’s data shows that global marketers need 14 specific languages to reach 90% of the world’s online opportunity.
Those languages include English, the major European tongues, Chinese, and Arabic. That list represents a sizable investment in translation and localization for companies that have, on average, localized their websites into just six languages. Many businesses struggle to manage even that, thus stunting their growth potential.
*Guest post by: Don DePalma, Chief Strategist and Founder, CSA Research