5 Reasons Why Startups Should Consider Website Localization in 2017
Given their opportunities to go global and thrive in every corner of the world, website localization has become important for startups. As language is one of the major barriers for businesses, thriving in geographical markets requires implementing local languages in the marketing campaign.
Localization is not just about website translation but making potential customers feel that the business is a part of their local customs and culture. It is one of the best ways businesses can break down the barriers that comes with geographical differences.
1. It Breaks Linguistic Barriers
2. Website Localization Is More Cost -Effective
3. Less Competition for SEO Keywords
4. Increase in Customer Engagement
5. Global Brand Recognition